São Paulo is the largest city in Brazil and its economical and cultural center. It is the capital of the southeastern state São Paulo It has a population of more than 10 million people and offers a great diversity. The city is nicknamed “Sampa” and its motto is “I am not led, I lead”. Locals call themselves paulistanos.

Cities as Rio de Janeiro and Salvador are more popular tourist destinations, but São Paulo has just as much to offer. The city offers world-class restaurants and diverse regional and international cuisine. The variety of cultures is probably the most attracting feature of the city. Its multi-ethnic society includes Italians, Portuguese, Africans, Arabs, Germans, Japanese, Chinese, Jews, Bolivians, Greeks and Koreans. The main religion is catholic.

The cultural events in São Paulo are diverse. They include the Art Biennal, Fashion Week, Gay Pride Parade, March for Jesus, International Film Festival and other events. The city has many museums in a variety of subjects, a great number of theaters and some buildings with observation checks. Go to Banespa Tower, Restaurant Skye in hotel Unique or the Jockey Club. Things to do are going to the park, exploring the city and its sightseeing, going to the zoo or visiting a theme park. Tourists can also take the Historical City Tour.

Travelers to São Paulo require a valid passport and visa. For most countries this visa is only issued overseas before departure to Brazil, this includes America. Tourist visas are valid for 90 days. Traffic in the city is complicated due to certain regulations. The safest and cleanest way to travel around this big city is by metro. The city has its crime problems, so always watch out for theft. Avoid extravagant or expensive-looking clothing to stand out in the crowd.